Salana
FMCG PACKAGING | DIGITAL
Salana (Ethiopian name meaning sunshine) is a coffee alternative made from roasted date seeds, founded by two Ethiopian sisters concerned with their home’s economic and ecological futures. This is their attempt to lessen the burden of climate change.
The branding for Salana is inviting, modern, and familiar in a way that does not alienate itself from traditional coffee brands. With an enticing look, the brand aims to seamlessly become a part of the everyday routine.
The Earth was top of mind in creating Salana, and this design aims to be a visual representation of that. Inspired by the quiet beauty of nature, the subdued color palette is eye-catching in the most gentle way.
The elementary colorways (two colors max) and solid blocks of color are uncomplicated. This simplicity is inspired by strong foundations and building blocks. In this case: the fundamental elements for plant life (soil, water, sunlight, air). This also speaks to the ease of transitioning away from traditional coffee.
Student concept project